Friday, 23 January 2015

Lorraine Kelly announced as new face of Avon Anew

Following in the footsteps of Yasmin Le Bon and Jacqueline Bisset, Lorraine Kelly is joining one of the world's leading beauty brands, Avon, as the UK face of its pioneering skincare line ANEW.
Lorraine comments: “I'm so delighted to be working with Avon and using their fabulous products. I'm also fortunate to be working with a brand that do so much for women all over the world. I've been lucky to use a huge selection of skincare, but I'm an ANEW devotee and use ANEW Ultimate day and night cream. The full range is so comprehensive with luxurious night creams, targeted anti-wrinkle serums and regimes prescriptive to skin type, there really is something for everyone.”
Andrea Slater, Avon's UK General Manager is thrilled with Lorraine's signing, “we couldn't be more delighted to have Lorraine join the Avon family. She is one of the most distinctive and trusted women in the UK, a national treasure. Not only this but a natural beauty and we are so pleased to finally be able to share her skin secrets! She is the embodiment of confidence, we couldn't have a better spokesperson for ANEW.”
Avon revolutionised the world of skincare with the launch of its ANEW brand over 20 years ago. Consistently first to market with breakthrough technologies, ANEW has been helping women across the globe transform their skincare regimes with highly-effective anti-ageing products at great value prices. ANEW was the first mass market brand to deliver game changing skincare with ingredients such as AHAs and A-F33.
Lorraine will be featuring in brochure for the first time on 16th April 2015 and joins an impressive line of celebrities who represent the beauty giant, including actresses Megan Fox and Olivia Wilde, singer Fergie, model Irina Shayk, tennis star Maria Sharapova and UK model Abbey Clancy.
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