Monday, 29 February 2016

Top Marketing Tips for Small Businesses

Marketing Tips 

Successful business marketing incorporates many different elements that work together through different mediums to deliver the growth and results desired. 



All marketing starts with a strategy. A pre-launch strategy outlines:

Targeting: Who you are trying to target? Focus and refocus so no resources are wasted.
Channels: Which marketing activities are you going to use?
Frequency: How often are you going to carry out those operations?
Co-ordination: Ensure that all channels interlink to carry the same brand message.
Measuring Results: KPI’s (Key Performance Indicators) to ensure that you are hitting targets.


Marketing Activities

Networking: Your network is everything; business is often conducted via personal connections and recommendations (Social Capital.) so go to networking events and business shows refer other businesses, pass them a printed business card. Join clubs and societies to meet like-minded people and expand your social capital and your business sales will grow in return.

Facebook: Is great for creating a company personality, it’s free and you can add friends, get your colleagues to add friends, share your company page etc… which improves your brand awareness and connects your business with the millennial generation. Facebook advertising is also very cheap in comparison to other advertising platforms and can be targeted quite accurately with great data capture.

Twitter: Can quickly elevate your company exposure and is great for finding business to business leads. Because of the limited characters per tweet, companies have to be inventive, short, snappy and impactful but you can always have a link in your tweet, so this is a great way to share your content.

Linkedin: Is great for interacting with other SME’s; it can be a very important tool in showcasing your products and services, locally and nationally. If your main sales are business to business then LinkedIn is a great place to start. Post daily company updates and publish articles or posts to entice potential customers.

Google+: Has lots of interesting relevant communities to join, great for search engine optimisation (SEO) purposes. Google+ is interconnected with your website and allows you to tag posts i.e. #printing which helps google realise what type of company you are and what you offer.


Printing: High quality printing is far from dead and if you want to reach customers and have a big impact, then one of the key elements in your marketing mix to consider is printing. For instance leaflet printing and direct mail printing, if you can deliver the right message at the right time then your sales and business growth will instantly increase. With the advent of digital printing technology printers can now precisely target and personalise print media such as brochure printing and printed leaflets which further enhances your conversion rates from potential to current customer. A printed brochure is one of the most important pieces of media a company can commission, because it is a tactile and physical being with content that gives the potential customer a company overview, highlighting your business objectives, branding and in particular your products and services, couple this with professional graphic design that exudes your brand message throughout and attach your business cards to add that personal touch and you’re on track to a winning formula.

PR & Content Marketing: The regular generation of relevant and informative content with appropriate media exposure i.e. Newspapers, online blogs etc.. is vital in modern marketing because it highlights how you as a company are a leading authority and source of information within that sector. This helps in terms of brand awareness, search engine rankings, and cumulatively builds your company’s brand trust level.

Email Campaigns: Email marketing can work very effectively if implemented correctly. It is good to ping over an emailer to ensure that your company is at the forefront of potential customer’s minds. To improve the ROI (Return on investment) of your email campaigns be sure to send a personalised email to a customer straight after a purchase to say thank you or to give them an offer on their next purchase.


SEO: Triple check that all your meta tags and meta descriptions for your website are accurate, relevant, include keywords and a call to action to make your google listing the most appealing on the page.

It is essential that you gather data throughout your marketing campaign, so that you can track what is being most effective and the best ROI etc… Utilise feedback from your customers and data captured to adapt your marketing strategy as the faster you can resolve customer objections, and improve the product to match market demand, the more likely you are to increase business growth and sales in the long run. Be fluid with your marketing strategy and don’t be scared to try and test new marketing avenues. Successful business marketing is judged by attracting more customers and then to keep them coming back time and time again. 
Ensure that you carry the same marketing message across all different channels for brand uniformity purposes and to really elevate your campaign refer to your other platforms to increase integration and build a truly holistic cross-media marketing strategy that will grow your business.


Article courtesy of : www.PrintUK.com 
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Saturday, 13 February 2016

Valentine’s Breakfast That’s Good For The Heart

Sunday is Valentine’s Day and many will be preparing a special breakfast for their loved one – but how about preparing a delicious breakfast that is actually good for the heart?
Essential ingredients for a heart friendly breakfast include:

Oats - oats are full of omega-3 fatty acids, folate, and potassium. They are fibre-rich and can lower levels of LDL (or bad) cholesterol and help keep arteries clear. Go for jumbo oats or coarse or steel-cut oats over instant varieties as they contain more of the essential fibre.

Nuts - Walnuts are packed full of omega-3 fatty acids and, along with almonds and macadamia nuts, are loaded with mono- and polyunsaturated fat. Nuts are another good source of fibre in the diet.

Berries - Blueberries, raspberries, strawberries – select them all or choose those you like best. They are full of anti-inflammatories, which reduce your risk of heart disease and cancer. Blackberries and blueberries are especially good for vascular health.

Flaxseeds - Full of fibre and omega-3 and omega-6 fatty acids, a little sprinkling of flaxseed can go a long way for your heart.

Pumpkin Seeds – these little green seeds can help maintain healthy blood vessels and are also a brilliant source of calcium, magnesium and zinc.

Fat-Free or Low-fat Milk or Yogurt - Dairy products are high in potassium which can lower blood-pressure. Go for low-fat or fat-free dairy with little or no saturated fat to minimise any impact on your cholesterol.

Bananas - One banana has 422 mg, about 12 percent of your recommended daily dose of potassium. Potassium can help maintain normal heart function and balances the amount of sodium and water in the body which can contribute to healthy blood pressure.

Granola is a great option for a delicious heart positive breakfast; especially if you serve it with fat free Greek Yogurt and some fresh berries and banana slices. Even better if it is homemade without additives and preservatives – but this might a step too far on Valentine’s morning!

TrooGranola is the perfect solution – freshly home-made on a weekly basis and delivered to you at home or work. Find out more at www.troogranola.com.

If you fancy something a little more indulgent, avoid the bacon and eggs, go for salmon and avocado on rye bread or on a multigrain bagel.

Salmon - Super-rich in omega-3 fatty acids and the carotenoid astaxanthin, a very powerful antioxidant, salmon can effectively reduce blood pressure and keep clotting at bay. Research claims that if you have two servings per week, you could reduce your risk of dying of a heart attack by up to one-third. However, make you choose wild salmon over farmed fish as this can be tainted with insecticides, pesticides, and heavy metals.

Avocado - Adding avocado boosts the amount of heart-healthy fats in your diet. Full of monounsaturated fat they can help lower LDL levels while raising the amount of HDL cholesterol in your body. Avocado also helps the absorption of other heart-essential carotenoids, especially beta-carotene and lycopene and have an anti-inflammatory effect that can reduce the impact of atherosclerosis, the hardening of artery walls.

Whatever breakfast you choose, having it with someone you love is also good for your heart health. A study in the journal Psychosomatic Medicine found spending time with romantic partners can result in a dip in blood pressure whilst hugging releases the chemical oxytocin which also reduces blood pressure.

Research published in the European Heart Journal showed that having a positive outlook on life and feeling joy, happiness, excitement, enthusiasm, and contentment, all of which may stem from having people you love in your life, can protect against cardiovascular disease.

So all in all Valentine’s Day can be really good for heart health, so enjoy!

 

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Friday, 12 February 2016

GLAMOUR Beauty Festival to have Tanya Burr and Pixiwoo as Experts

Exciting news, my favourite make-up You Tubers Pixiwoo and Tanya Burr will be appearing at the Glamour Beauty Festival, where tickets are now open for the public to attend. The Glamour Beauty Festival is on 12th-13th of March 2016 and will showcase beauty from the top brands as well as a host of beauty specialists. 

The event will take place at The Saachi Gallery in London. (Nearest tube is Sloane Square) You can pick what Saturday or Sunday morning or afternoon session you want to attend.

Newly confirmed speakers include vlogger and GLAMOUR cover girl Tanya Burr, beauty vlogging duo Sam and Nicki Chapman of Pixiwoo, lifestyle vlogger Niomi Smart, FitFlop and Soap & Glory founder Marcia Kilgore, Honestly Healthy’s Natasha Corrett and Bodyism’s James Duigan. 
Tanya Burr

They will join the host of celebrities and industry guests already confirmed; Rita Ora, Jo Malone, Liz Earle, Nail Inc’s Thea Green, make-up artist Mary Greenwell, Fearne Cotton, celebrity hair stylists Sam McKnight, George Northwood and Chris Appleton, photographer Damon Baker, vlogger Jim Chapman, Lisa Eldridge, Fleur de Force, celebrity nutritionist Amelia Freer, David Gandy, Patrick Grant, beauty blogger Estée Lalonde, model Amber Le Bon, L’Oreal’s Amandine Ohayon.

Tickets are £50 and include a goody bag worth over £150! 
Book tickets here:  
http://www.glamourmagazine.co.uk/beauty-festival/glamour-beauty-festival-2015

Here is the layout of the two days: 
Pixiwoo: Sisters Sam and Nic


The GLAMOUR Beauty Festival, in association with Fiat, is coming to London’s Saatchi Gallery for two days to bring the beauty pages of GLAMOUR to life, with all the treatments, expert advice and famous faces you can cram in!

Over the weekend of March 12th and 13th, you’ll be able to spend the morning or afternoon browsing the stands of the world’s top beauty brands. There you can enjoy a host of amazing complimentary pampering treatments.
You'll also receive a FREE goodie bag worth over £160! Don't forget to tick the box when you buy your ticket.
Each ticket will also give you entry to a FREE talk with one of our amazing speakers. Details are below and tickets are available to book from Monday 1 February. Tickets for talks are allocated on a first come, first served basis. One talk per guest per entry ticket.

SPEAKER SCHEDULE

Saturday 12th March
10.30am
'How To Build A Beauty Empire': panel discussion with beauty titans Jo Malone, Liz Earle and Thea Green from Nails Inc. If you've ever dreamt of running your own beauty business, these are the women who will show you how.  
11.30am
Mary Greenwell: 'My Life In Make-up' From supermodels to Hollywood royalty (and actual royalty), there isn't a famous face that make-up artist Mary hasn't worked her magic on. Hear her in coversation with GLAMOUR covergirl and columnist, Fearne Cotton
12.30pm
Health and fitness dream trio, Honestly Healthy's Natasha Corrett, Bodyism's James 
Duigan and lifestyle vlogger Niomi Smart will be hosting a Saturday brunch panel. Watch their cooking demonstration so you can learn how to eat healthily, super fast and listen to them as they chat fitness tips and truths.
2.30pm
Alexa Chung and Rosie Huntington-Whiteley's go-to hair-guru, George Northwood, gives an AAA-list hair masterclass on friend and supermodel Amber Le Bon. After this you'll never have a bad hair day again!
3.15pm
Meet vlogging sensation, beauty extraordinaire and GLAMOUR cover girl Tanya Burr. Tanya will be talking about just what it takes to become a covergirl of the UK's most successful women's magazine. She'll be dishing out her beauty wisdom, answering the questions you've always been dying to know and revealing just what it takes to get to the top of the beauty vlogging industry...
4pm
Listen to the founder of FitFlop and Soap & Glory, Marcia Kilgore, in conversation with GLAMOUR's beauty director Alessandra Steinherr about what it takes to build several mega brands.
5pm
Come and join a make-up masterclass with blogging sensation Pixie Woo.
Sunday 13th March
10.30am
'Beauty X Social Media': Hosted by YouTube superstar, Jim Chapman, this discussion will centre around the key role that social media now plays within the beauty industry. Featuring Instagram idols Fleur de Force, Estee Lalonde and GLAMOUR's very own beauty director, Alessandra Steinherr - this is one session no budding blogger or vlogger will want to miss.
11.30am
'The Making of a GLAMOUR Cover' starring pop princess and fashion icon, Rita Ora. Alongside world class celebrity photographer, Damon Baker, international make-up artist Mary Greenwell, hair-supremo Chris Appleton and GLAMOUR's fashion director Natalie Hartley, they'll be revealing the magic that goes into the making of an iconic front cover.
12.30pm
Sam McKnight: 'My Life in Hair'. Hairdresser to the stars Sam will be discussing his incredible career to date with GLAMOUR Editor-in-chief, Jo Elvin. With the likes of Kate Moss and Karl Lagerfeld on speed-dial, this is one juicy talk you won't want to miss!
3pm 
'The Art of Male Beauty'. Supermodel David Gandy and his good friend, menswear designer, Patrick Grant, discuss the modern day boom in male grooming and beauty. Drag your boyfriend along and he'll hopefully pick up some tips. Or alterantively just leave him at home and come ogle Mr Gandy.
4pm
Amelia Freer: 'Eat Yourself Beautiful'. Nutritionist to the stars and the woman behind Sam Smith's incredible body transformation explains why beauty is more than skin deep. The best-selling author of Eat, Nourish, Glow will reveal her top tips to leading a healthier, wealthier and altogether more beautiful life.
5pm
Make-up artist to the stars and author of the book Face Paint: The Story of Make-up, Lisa Eldrige will discuss building a hugely successful career whilst also juggling a busy home life. From the Oscars red-carpet, to catwalk shows, to the covers of GLAMOUR, VOGUE and VANITY FAIR, Lisa is a beauty trailblazer and a true inspiration.

As well as these fabulous speakers - and a goodie bag worth over £160 to take away - free treatments include:
HAIR
Choose the runway hairstyle you’d like the Redken team to recreate for you at their done/undone hair bar.

Visit the ghd pop-up salon, where ghd stylists will give you the perfect curl or perfect straight ‘do, and will be leading masterclasses on getting the very best out of your styling tools.
Choose your very own 'do from the Braid Menu and the OGX hair experts will make it happen!

NAILS
Drop by The Nail Rehab area with Sally Hansen to get your own personal prescription for healthy, nourished nails and learn how to make your colour last longer.

Get your very own nail art ring finger manicure from the OPI Nail Bar.
Browse Rimmel’s Super Gel nail colour wardrobe for your new season style statements, and meet Rimmel’s global nail expert Adam Slee for his backstage mani tips and advice.

SKIN
Enjoy a skin scanning appointment to really get to know your skincare needs and indulge in a Balance Me hand and arm massages as an extra treat.

Enjoy a professional cleanse from the team at Liz Earle and pick the brains of A-list facialist Abigail James.

Meet the 8 Elizabeth Arden ambassadors for a mini Oxygen Blast Facial Treatment and discover the cultish 8 Hour collection for yourself, with experts to guide you through your best buys.

Discover Garnier’s brand new Moisture Bomb skin hydrating collection with special drinks, pampering treatments, expert skincare advice and your favourite fitness bloggers giving healthy living seminars.


MAKE-UP
Discover the new Lancome Juicy Shaker lipglosses – personalise your own Juicy Shaker and get snapped in the  #ShakeUpYourSelfie booth, with flattering lighting and MUA’s, styling on hand.

Meet the Laura Mercier make-up artists who will provide a one-to-one personalised base colour fitting to find your perfect match – from primer to powder - for a truly flawless complexion.
Choose an Illamasqua eye make-up look and not only will the artist make it work for you, but you’ll get a real insight into the innovative techniques used.

Visit the NARS Cheek Studio, and an experienced NARS stylist will guide you to your perfect blush-bronzer combo, tailored to suit you.

Get your brows mapped, trimmed, waxed and tweezed to perfection by the Benefit Brow Experts.


FRAGRANCE
Meet fragrance experts who can fit you up with your perfect new season designer perfume from Jimmy Choo, Annick Goutal, Agent Provocateur or Elie Saab.


BAR
Meet your friends at the Chandon bar for a glass of Chandon Brut or Rose Sparkling Wine (£6), bespoke Chandon cocktails (£7) or a bottle (£30). Every case of Chandon purchased will include a set of six fabulous Chandon Sparkling wineglasses. Cheers!

At the Fiat Zone make-up artists will be on-hand to re-create iconic beauty looks while also hosting colour masterclasses on how to rock this season’s colour. Alongside will be the GLAMOUR fashion team’s trend workshops on reinventing classic pieces this season. Pop into the photobooth on wheels to snap a Back Seat Selfie in our very own Fiat.

GLAMOUR's Beauty Director Alessandra Steinherr will also be on hand to give you insider tips on getting the best out of beauty and she’ll host talks alongside a range of A-listers waiting to dish their beauty secrets.

Don't forget to tick our checkbox when you order to receive a voucher (which we will send to you before the event) so you can collect your FREE goodie bag. The price of all tickets includes a subscription to the iPad/iPhone edition of Glamour at the discounted rate of only £6 for either you or a friend.
Please note there is no refund policy.

Please note any visitors under the age of 14 will require written consent from their parent or legal guardian before proceeding with any applications of product or consultation.



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Tuesday, 9 February 2016

Get a Free Celebrity Makeover With Style Me In Seconds

Charity shops across the UK are showcasing their styling credentials to young people by offering free styling makeovers by professional stylists who have dressed Victoria Beckham, Emilie Sande and Professor Green.

Style Me in Seconds will launch with a pop up from April 4-10 at Old Street Underground Station in London. The Style Me in Seconds event offers free style makeovers, demonstrating the unique outfits that can be put together with a bit of digging through the treasure troves that are charity shops.

The Style Me in Seconds team of stylists include Hayley Simmons and Emma Slade Edmondson who have worked for a range of fashion magazines including Vogue, Red, Harpers Bazaar and Marie Clare.

With a free style consultation, the stylists will demonstrate how to use charity shops to experiment with a new look, try a brand new style or simply get a taste of how styling themselves in charity shop pieces can add a unique twist to their outfits. To apply for one of the free styling makeovers book online.

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Sunday, 7 February 2016

The NUTRiBULLET launches new colours this Spring

I'm in need of getting a new NUTRiBULLET and luckily they have just announced the launch of an Ice Blue, Plum Purple and Fresh Green version of their classic eight piece set this Spring 2016.

The NUTRiBULLET completely breaks down ingredients to make pulp free smoothies; it bursts open seeds, cracks through stems and shreds tough skins to help consume the normally unused nutrition.

 The eight piece set contains a High Torque Power Base, Extractor Blade, Tall Cup (680ml), Short Cup (511ml), Handled Comfort Lip Ring, Stay Fresh Lid, User Manual with Recipes, Pocket Nutritionist and a Natural Healing Foods Book.  RRP £79.99.

www.buynutribullet.co.uk
@NutribulletUK
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Too Faced reveals Peanut Butter and Jelly Eye Shadow Collection



Too Faced has announced the launch of its Peanut Butter and Jelly Eye Shadow Collection.


Inspired by the social media sensation that is Peanut Butter from its bestselling Semi-Sweet Chocolate Bar Collection, the brand created this peanut butter palette of nine matte and shimmer shades featuring antioxidant-rich cocoa powder with a creamy peanut butter twist.




Includes their signature Glamour Guide with three looks to get you started. The collection is infused with antioxidant-rich cocoa powder and comes in shades including Spread the Love, Bananas, Extra Creamy, Peanut Butter, Peanut Brittle, Jelly, Peanut Butter Cup, Jammin’ and Nuts About U.



Priced at £27 available from February 28, exclusive to www.toofaced.com


www.toofaced.com

@toofaced
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